AI Learn Circle · Bengaluru · 23 July 2026

Put more buy buttons on the internet

How I launched 25 products and made $330k solo
Sanskar Tiwari · MagicSlides · SheetAI · @indianappguy

My first year of building on the internet, I made

Not a small number. Zero. I kept shipping the whole year with nothing coming back.
This talk exists so that doesn't happen to you.

Since then

Everything on this screen came after the year of zero — and from the same 6 lessons in this talk.

Every product is a buy button.

Every listing. Every marketplace page. Every Chrome-store entry. Every add-on.
Each one is a place on the internet where a stranger can pay you — while you sleep.

Proof

My biggest product felt too small to ship.

MagicSlides started as a side feature I almost killed. Today it's 88% of my revenue.
The embarrassingly small version is usually the business.

I did not know the word "monetization."

Not being cute — I genuinely didn't know the shape of the problem. I didn't know what Stripe was.
Ads felt cheap. Subscriptions felt terrifying. So I did the most expensive thing a builder can do:
"I'll figure out the money later." Later never comes.

The trap: attention ≠ revenue

Views are not a business. Users are not a business.
A buy button is a business. I had everything except the button.

The truth: I was too shy to charge.

I ran a live masterclass priced at almost nothing and called it principle — "education shouldn't be expensive."
That was a lie I liked. Competitors sold the same content as $500 cohorts.
Shyness about money is the most expensive habit in this room.

The distribution: me, manually

I found the Facebook group where my exact buyers already hung out
and sent personal video messages, one human at a time.

I sent her the link. She bought it. My first sale on the internet.
Not luck. Not virality. Not an algorithm. A person with a problem, and a button in front of her.

Then scale the same move

AppSumo: a marketplace where buyers stand wallets out.

The hardest problem in selling is finding people who already want to buy. AppSumo solved it for me.
BlurWeb sold hundreds of copies there — and those launches still pay me today.

The real prize wasn't the cash. It was the list.

A list of people who had done the hardest thing a human can do for your business: paid you.
When SheetAI was ready, I didn't chase strangers — I emailed my buyers.
No ads. No viral moment. No luck. Your warmest market is people who already paid you once.

Build is the easy 20%.

After 25 launches: the code was never the hard part. AI can build the thing in an afternoon.
What kills products is that no one ever hears about them.
Before I open the editor, I already know where the first 100 users come from.

Real data — I bulk-posted the same content everywhere

Find your one channel, go deep, and stop pretending the others owe you anything.

Gary Vee's theory

Document.
Don't create.

Don't manufacture content — narrate the work you're already doing.
The launch, the bug, the first sale, the flop. The journey is the content.

What documenting did for me

Instagram followers in 6 months — documenting builds, launches, and revenue in public.
It's the same move as my 288-view hustle videos in 2020. I just never stopped narrating.
The audience you build while you learn is the launchpad for everything you ship later.

They can clone your product. They can't clone your audience.

A copycat once rebuilt my entire landing page, pixel for pixel — not to ship a better product,
but to steal my search traffic. Nobody clones your page unless your distribution is the thing worth stealing.
The product was never the moat. The audience was.

The hardest feature I ever shipped was the price tag.

Charging is a skill. You get better at it exactly one way: by charging.
Every product in this room that has no price on it yet is a donation.

Start with one price, one button.

Don't ship a three-column pricing table before you've shipped a sale.
Wire the simplest plan first. Complexity comes later, after strangers are paying.
And an easy edge: price your lifetime deal near a competitor's monthly — the buyer's math sells for you.

Early, the LTD math wins. Later, it loses.

When you have nothing, you don't need a perfect business model — you need survival, users, and proof.
A lifetime deal hands you all three. Once the machine works, switch to recurring and let it snowball.
And the buttons stay live: I still earn from AppSumo launches I ran years ago.

Ship something this week.

Put one more buy button on the internet.
The gap between people who talk about building and people who build is a single Saturday.

Q&A

Bring your product.
I'll tell you where your next buy button goes.

Thank you

Sanskar Tiwari · @indianappguy everywhere
magicslides.app · sheetai.app · sanskartiwari.io

25 products · $330k · bootstrapped · still shipping