A 22-year-old explained his whole ads system.
Hector (@hectorserrranoo) is head of content and marketing hire #2 at Wispr Flow. They launch 500–700 UGC ads a month. He posted one 14-minute video walking through exactly how he runs it, and people replied “I’d hire you right now.”
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↑ Step 1 on his whiteboard: creator → video → launch → paid. Watch it: x.com/hectorserrranoo/status/2108260769603486100
Why I made a reel on it: if you’re looking for a job, this is the move. Don’t send a CV. Show the company exactly how you’d do the job, in public. Page 5 shows you how.
Pay only for ads that work.
Use a performance model
A creator joins your group, makes a video, you launch it as an ad, and they get paid a share of the results. No paying $1,000s up front for a video that might flop. No haggling over usage rights. He calls it “TikTok Shop, but for every platform”, and it works for SaaS too, not just e-com. Ads run on Meta, AppLovin and TikTok.
Pick how creators get paid
E-com: a % of sales. SaaS: a % of ad spend (longer sales cycle). Wispr Flow pays 7% of ad spend, plus a smart retainer: a minimum monthly pay if the creator hits a video quota.
The retainer is how a new brand with zero history gets top creators to say yes: “I’ll bet this money on you.” Those early creators then refer others and become your proof.
Pay first
$1,000s per creator video up front, plus whitelisting and usage-rights deals. Most videos never spend.
Pay on results
Creators earn when their ad spends or sells. Lots of videos compete, so quality goes up on its own.
5 good creators beat 500 random ones.
Start with 4–5 creators
Pick each one to fill a gap: a new format, a new audience, a new country. Hundreds of hired guns = 1,000s of look-alike talking heads.
Why it matters: Meta groups videos that are about 60%+ similar and cuts their reach. Volume with no variety works against you.
Where to find them: Instagram keyword search
Search UGC, creators, tech, SaaS. Find a few who match your quality, then go through their followers, following and comments for more like them. Send 100–200 DMs over a few days. You’ll have your group by the end of the week.
Treat creators like a sales team
What you put into them is what you get out. Skip this and your best creators leave for brands that treat them better.
creator coaches + his calendar link weekly Thursday call with the media buyer bonuses + giveaways (cameras, mics, Meta glasses) a retreat: top 6 creators flown to SF for a week
Grow slow. Keep it new.
Scale in steps
5 → 10 → 20 → 40 → 40–60
The best creator teams are 40–60 people. Wispr Flow got ~7,000 applications on Trybe and accepted only 5–7. Their best source: a $100 referral for every creator who brings in someone at their level or better.
Push new formats, not copies
Burnt-out creators copy the top video on the leaderboard. Meta clusters the copies and none of them break out. The top creators are on top because they made new formats.
↑ Step 5: 5 creators at the start → 50 now.
↑ Step 6: copies of one winner get grouped together.
- Pick one company you’d love to work for
- Study their ads in the Meta Ad Library
- Write your 30-day plan to grow them
- Record it: 10 min, whiteboard or screen
- Post it on X and LinkedIn, tag the founder
- Then apply, with the link in your message
