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Log in free →Competitors bidding on your brand name is now legally actionable in India
0:31Hindware sued Google for ranking competitors' ads above their listing and won. If someone is bidding on your brand keywords, you can act.
Transcript
When people search for your brand, if your competitors are ranking on Google, by paying Google in a sponsored amount, you can now take action. So basically what happens is Hindware is a company in India which filed a trademark lawsuit against Google that Google is ranking competitors above their listing and they want the case. So this means now it's legally actionable in India if your competitors are ranking above you for your brand keywords. If you want to know the process of how you can get and appeal these things, link at the show.