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90% of people find recipes while scrolling reels. So the whole app is one pipe

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Hit share on Instagram, the app opens, transcribes the video, maybe reads the visuals. Get that one flow right first.

Transcript

further along. But the starting point, we know that 90% of the people are scrolling through Reels and they know there's an interesting recipe. Once we build the process for this, we'll be able to get other things. So we have Instagram Reel Recipes. You basically, a user should be able to find these recipes, send, and that option should come up so that that opens up in that app. And in the app, we'll be able to transcribe the video. We might be able to ingest the visual things as well.

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