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App releases are up, app usage is down. Building isn't the problem anymore

0:25

We're creating more apps than ever and people use fewer of them. The problem is retention and alignment with what people actually do.

Transcript

So the problem is not actually the creation of mobile application, but the problem is how to retain a user, how to make sure they use your application. As you can see in the graph, the app releases are increasing and the usage of app is going down. That is happening because even though we are creating so many applications, those applications are not exactly aligned to be used.

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