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The one idea rule behind ₹20 lakh a month: sell fruit, not medicine

0:40

The fruit seller says nothing, people already want mangoes. The medicine seller explains for an hour and still nobody buys. Build what people are already paying for.

Transcript

Build something that, hey, you should use that. You build something which people are already paying for. I used to use this analogy where I'm like in the shopping or some place. There can be two people. One person is selling vegetables and fruit. That guy can be mouth shut. Just the price is written. He'll just stand there. He'll not even talk one word. But people will go there, hey, I need fruit. He'll be like, price is okay. They'll just take it. On the other hand, someone who's kind of some mystery kind of medicine someone is selling. That guy will need to explain for an hour and still people might not buy. So now for companies who are venture capitalists and they can try to do that, they are trying to sell some