Put More Buy Buttons on the Internet

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Price it like an obvious yes

2:28

Buyer math: $7 vs $19 for the same job. Price so the yes is obvious. Bootstrap companies can’t afford to rewire human behavior — make the offer easy to take.

Transcript

and when I saw okay okay this is just a Chrome extension which extracts the text and for that is telling nineteen dollars per month I was like I'll make it if I made it and I charged it seven dollars as I said right now think of it from a buyer's perspective you have two products one is saying I'll charge you nineteen dollars per month yes I have a team or whatever I do the same thing and then there's this dude comes up he's like looking like that whatever and he's like hey I'll charge you seven dollars but I'll give you a lifetime access okay I you just have to pay once it became so obvious for people to choose that because they're like even if this doesn't work out right still I can go back to the product and I'll be only paying less than half of what it is but if it works out I could be saving hundreds of dollars per month so a lot of people try to create the demand where they should kind of just go there and serve what actually already exists the demand for products the demand for different things already exist if you try to create demand you'll have to be a company like Zapto where you're spending thousands of dollars thousands of crores to kind of change people behavior as a single person if you're trying to bootstrap company I have never raised a single rupees so if you're doing that you don't have money and even the time you have you have to have like you have limited time you know don't have two people so that's the thing like pricing wise and you have to make sure what you do is priced in a way where you can kind of do that I kind of lost thought here for a second so the way I did was there is a platform called AppSumo okay AppSumo think of it like as Amazon but for software kind of products you'll find very addicted buyers there when I say addicted I mean it because I'll just show you one listing AppSumo. This my product has been listed on AppSumo for around 3 to 4 years and there never have been a single month when there was zero revenue and I don't work on this by the way it's not my main product but coming to the reviews here because they show you something very interesting you see the deal bought count here 157 now I don't know what kind of thing or what he's doing but you will find this