Lesson 1.3 — What to charge

Transcript preview

Now the part everybody gets wrong. Pricing. And the first rule is simple. Never charge per hour. Think about it. Once you know this, the work takes minutes. If you charge per hour, then every time you get better you earn less. That is a broken business. You get paid for the outcome, not for the typing. Here are starting prices that hold up in the market. Cleaning and categorising a dataset, eight to fifteen thousand rupees. Product descriptions, fifty to two hundred rupees an item. Catalogue translation, thirty to eighty rupees per item per language. An enriched lead list, twenty to fifty rupees a lead. And a monthly report retainer, fifteen to forty thousand a month. Do the maths on that. Three small projects a month puts you at around forty thousand rupees. That is a full salary in most of India, and it is two afternoons of actual work. And the one rule to remember. Quote the value of the finished file. Never tell them how long it took you. If they ask, the answer is simply that it is a fixed project price. That sentence alone will protect your rate for years.…