Build the Search campaign: bids and headlines

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You can see the bidding depends on maximum conversions, we made it very clear. So since we are starting with a low budget, it's suggesting that we should go with maximum 40 rupees cap, that we won't be spending more than that, otherwise, we will only get five to six clicks. So I'm fine with that, I'm actually going to check this after 24 hours and if it's getting at least few visits, I'm not sure if it can get sale, but it can get a good, we can even increase that after three days. So I'm just going to go with the cap. One thing which I want to share when it comes to the cap of how much you're going to pay for per click was that I ran ads for my mobile application and I said the cost per click quite low. I think I made it 100 rupees ads and I'm like, I'll pay three rupees, two rupees, something of that nature. So even when the ad was active, it was not being shown to anyone because of course other people are going to pay more higher. So Google was optimizing that way. So what I did was I actually ended up asking Google, hey Claude, hey, update that, that I can pay up to five rupees. And then I was able to get a lot of installs. Now on a regular basis, I'm getting installs for up to five rupees. So that is another thing. The point of that is that if you don't set the price good enough, you might not get impression. For example, for this keyword, we don't know. Like tomorrow, you can have your ad live…