
What sells on Google, and the kinds of Google ads
5:11Software, courses, B2B services and high-ticket offers on Google Search. Search, Display, Video, Demand Gen, Shopping, App and Performance Max, and why this course starts with Search.
Transcript preview
continue. So what sales on Google? Anything like, for example, I have software product called Magic Slides. It helps create presentation. So there are a lot of people who are searching for AI PPT Maker. We can just run ads on Google for that particular keyword. We can rank and then we'll be able to get traffic. If you have some sort of a course, for example, people are learning, already searching for how to do something on Google, how to use Excel, how to use Google Chase, whatever you have course on, you can show up for that. B2B. So for example, we have an option for gamma alternative, which I have written, but it could also be something along the lines of agency near me, video editing agency near me, things like that, which people might be searching for, which you can show up for again. So whether you have like a agency kind of service, Google have an options for that. We'll continue adding more modules. But the first module we'll add is how to run ads on the search ad basically, which will send to your website, whatever you're selling on website, that kind of thing. So maybe you can categorize it in a way of D2C sales, where you are directly selling something to consumers. That's what we are doing for the first one. You can follow the same thing for software, you can follow the same thing for like a physical product as well, nothing changes as such. But there are more advantages, like there are more shopping ads and stuff, which we can cover in upcoming modules. By the way, high ticket sales can also happen through Google search, again, something which also happens with other platforms. It's really hard for people to accept that you can actually get high ticket sales. When you say to them that hey, I was able to convert a client for whom I paid 200 rupees to get on my website to ended up paying 1.2 lakh rupees, it has happened with me. So again, that is again something which is possible. Don't worry if you have something really high…
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