Google vs Meta vs ChatGPT ads

Transcript

so hello everyone my name is Sanskar and in this video we will be going through how to run Google Ads with Claude so this whole course is going to be divided into seven different modules which are why Google Ads before you start new account creation and conversion first ad and then launch in the different issues I personally faced which you can make sure of and then there is my learnings okay so there are three ad platforms where I personally run ads number one is Google Ads second is Meta ads then there is chat GPT ads now to give you a quick differentiation between all these Google Ads are seen by people who are searching for something specific now whenever you have some sort of a requirement there are different ways you find that product either you do the Google search for something which is imminent you're just like hey find plumbers near me and things like that Meta is more of like a platform where you're just browsing through some content and a businessman like us comes in the feed and be like hey buy my stuff so that's kind of thing which happens with Facebook then the chat GPT is more of like in the conversation video so you're talking about hey I need help with a tool which can help me create presentation and chat GPT ended up suggesting that below so it's it's very clear by the way the ad is not like the part of the chat it's more of like separately mentioned this is ad and then it shows your product so it's an interesting way I was able to get a lot of clicks and conversions from there as well I have really scaled a lot on Meta and now we are focusing a lot on Google's intent so intent on Google is really high because the person is specifically searching for that intent on Meta is comparatively or very low because also it is not going ahead and searching for it you're just coming in the feed on the basis of what they might have preferred before using the Facebook Meta algorithm so similarly to chat GPT they also have a very high intent thing third is creative so Google ads especially the one which we'll be running the search ad right the listicles they those are much easier like there they are just text which matches the exact term on Meta you have to create like a reals and images and then on chat GPT it's again a text piece so you also there's a image also which we create if you go through our chat GPT course you'll be able to find that but the point is again on Google you'll just go with just the title and description on Meta we'll have reels and images and on chat GPT we have again text small description and image so the best part about Google is that it can catch demand and on the other end the Meta which is Facebook and Instagram they create a demand so if people are already searching for what you want so for example I have this course of how to run Google ads using AI there are people who are already searching for this right so rather than going there and you know trying to create its demand through Facebook I can directly show up for that now there is a big difference between these two if I try to create a demand I might be able to get a cheaper cost per click on the other hand here I'll be fighting with all the people who are bidding on that keyword