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LinkedIn wants video. The data says post text

0:21

Social Insider analysed 1.3 million posts: text-only posts had the biggest engagement jump. My text posts hit 100k views while videos got 2-3 likes.

Transcript

LinkedIn wants you to post more videos, but the data says stop. So here's Melissa where she's sharing how Social Insider analyzed 1.3 million posts in their 2026 benchmark. What they saw is text-only posts show the biggest year-on-year engagement jump from 12%. The reason has a name 362. If you want to learn more about it, comment link.

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