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Log in free →People are done with '10 tips'. Authenticity is the whole game
0:13Everyone's seen the listicles. Tell them how simple it actually is, in your own words.
Transcript
I've come to understand that basically the main thing is authenticity. It's all about authentic content. People no longer want to see 10 tips to do this, 10 tips to do that. They've seen a lot of 10 tips to do this. You can tell them how simple it is.