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Log in free →Nescafe, Clinic Plus and the power of owning one word
0:49Nescafe launching a one-rupee sachet, Clinic Plus vs the premium brands — a chai-side breakdown of positioning: owning one word in the customer's mind beats owning ten features.
Transcript
Nescafe has been launched in India for about 1-2 years. How? 1-2 years. Really? Yes. So, it has been launched for about 1-2 years, but no one has taken it. Yes. Because it is the same in everyone's mind, right? Yes, yes, yes. So, I don't know if it's going to be a clinic or not. Which one? Which one has been suggested? I don't know. It's not going to be a clinic, but it is not going to be a clinic. So, Nescafe has given a lot of advice. It's not going to be a clinic, but it's not going to be a clinic. Yes. Same for MI. It's not going to be a clinic, but it's not going to be a clinic, but it is not going to be a clinic, but it's going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic, but it is not going to be a clinic.