Sell on hope, sell on fear — a fleet-sales veteran on closing

Transcript

Yes, because you sell on hope and fear and you sell in the context and you get it inside once you get it Then you say that you have bought GPS and where is the driver and where is the GPS And then you go here and they need GPS Then you say that you don't know who the driver is, you save so much money This is like you know upfront is 10,000, recurring is 5,000 10,000 even if you save like you know 100 liters you'll do in 5 months money in office you'll do it That's why you just like you know build on right and you need to hustle in the market Because your customers come to sell it and you know like all this deconvention is you know customer is God These are nothing words right and my guy he there is like when I go to the market my guy there is farmers right When I ask him to pitch in front of me right 90% of them will remove the shirt cut out They will change their hairstyle because if they are well kept customers think that boss will take some money They need them as a person who is like let's say you know you know just goes down, you know Because in their community if a guy comes to press, he will take some money Here you just bend down and go and then convert to customer that's how it works so it's very different