Organic content that fuels your ads
2:02Your best ads are posts that already worked. Why I re-optimised my existing content, the one mistake that quietly kills videos as ads (music — please stop!), and why “document, don’t create” makes every future ad cheaper.
Transcript preview
which is quite crucial for the ads to perform well and which I feel very grateful for is I was doing content creation for a while now and what happens is I was already having few content which has worked well. So you see whether it's a sense. So I already had content list which has worked good well before. So I kind of re-optimized that recently. I reposted them because there was this problem where they were not being able to be used as an ad creative because they had music. So if you're someone who's posting on Instagram, please stop using music. I know it can add some creativity, some fun or whatever but I highly recommend not recommend it. It's a very simple thing. If you use that, it will just ruin your you'll not be able to use that video and all the engagement which you have on it will be lost. So to give you an context, I have posted this really on organic content. It already have a good engagement. So what happens is Facebook kind of is able to understand existing of how and what kind of people are watching, right? So I feel that could be very helpful. My suggestion if you're trying to create ads is post hundreds of organic videos. I know creating content is not that easy for many people and for that I highly recommend you do the document not create a form which I recommended to one of my friends and he was able to go to around 9,000 followers now and he have built lots of business from a new account and it has been going great for him because he's now focusing more on the part since I have run the few times. I'm more aware about what things are. So I'll explain…
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