Run Meta Ads with Claude

This lesson is part of Run Meta Ads with Claude.

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Purchase tracking & the Facebook pixel

3:10

For Facebook to find buyers, it must know when someone buys — that’s the pixel. How purchase tracking works, why it’s non-negotiable, and how Claude sets it up by editing my site’s code directly while I barely touch anything.

Transcript preview

here's something which you should know. Your website should be optimized for the purchase to be tracked by Facebook so that Facebook knows that someone made a purchase. So Facebook can train itself that okay this kind of people are buying and this kind of people are not buying. That is very essential. So in my case I have the code of my website locally. So it can just make those changes. Said things up by the way it started happening. Let's watch it in action. This was the animation you see on the board. You see selected sales. I am hands up and it's kind of doing its thing. But this animation blinking the whole thing was something which iPhone dragged and showed about. I bought iPhone 16 for AI but AI never worked there. Again it's kind of gonna name it real as well. Again these are the things. Guys I want to tell you something okay. I literally bought if not more at least one course for Facebook at years ago. I was never able to follow it through and learn it to actually run it. It was always a struggle that hey I'll not be able to figure this out. And when I just sit down here I'm talking to you on this and God is doing its thing. It's such a beautiful experience really and just look at it. It's understanding and it's giving it a proper name based on the targeting and stuff. I didn't told it anything. Please keep in mind I am doing it in front of you. The whole thing which I have told so far is this and my budget for this particular ad. Nothing more. Nothing at all.

The full lesson — video and transcript — is part of Run Meta Ads with Claude.

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