Lesson 1.2 — Option one: learn it properly
0:49What sixteen thousand searches a month tell you about how that goes.
Transcript
Option one is to learn it properly. And we can see exactly how people try, because they all type the same thing into Google. Sixteen thousand people a month search for a video editing course. Two thousand eight hundred search for the fees. Two thousand three hundred search for one near them. Those last two tell you what is really happening. They are not looking for a skill. They are pricing an institute. And the institute sells them months of Premiere and After Effects, a certificate, and a software habit they keep paying for long after the course ends. The skill is real. But most of it is not the part anybody pays you for. Because look at what the same people search next. Video editing jobs. Freelance video editing jobs. Video editor salary. It was never about the software. It was about getting paid, and six months of keyframe tutorials is a very long way round.