Lesson 7.2 — Four lines, and a thirty second edit

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Nobody opens your portfolio link. So do not send one. Send the work instead. Line one, name the video of theirs you actually watched. Line two, one specific thing you would change, and specific means a timestamp. Line three, I already did it, and here are thirty seconds of it. Line four, want the rest of it this week. That is the whole message. The sample wins because it is their footage, not somebody elses. It shows the change instead of describing it. And it costs you fifteen minutes, which is nothing against a client who stays for a year.…