Lesson 5.1 — Three ways in when you have no footage

Transcript preview

Every client has something, even when they say they have nothing. A sentence, an old photo, or a post that did well. Those are three different doors into the same finished video, and the next three lessons run each one end to end so you can see exactly what goes in and what comes out. Text to video takes a description. Image to video takes a still they already own. Tweet to video takes a post that already worked. Same editor underneath, three different starting points. If the client described an idea in a message, that is text to video. If they sent a product photo, image to video. And if they have a post that already did numbers, tweet to video, because the writing is already proven. In each of the next three lessons you see the exact thing I paste in, every step it runs, and then the finished video played back. No cuts, no skipping to the good bit.…