Lesson 6.3 — Pull the structure out of a video you did not make

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When a client sends you a link and says make it like this, they are almost never talking about the colours. They mean the shape of it. This tool gets you the shape. Feed it the video they sent and it comes back with what is covered, in what order, and how fast it moves. Take the order of the ideas and take how long they wait before getting to the point. Never take the script, the jokes, or the footage. Structure is not owned by anybody. Words are.…