Lesson 5.4 — Automate the repeat, keep the retainer

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A one off project pays you once. A retainer changes your income permanently. And the conversion is easier than getting a new client. A job is repeatable when three things are true. New data arrives on a schedule. The questions stay the same and only the rows change. And your sheet is already built and tested. Almost everything in this course meets all three. And here is the sentence. I can run this every month and send you the report by the fifth. Same scope, fixed monthly fee, and you never have to brief me again. Send that with your first delivery, while they are still impressed. Not a month later when they have forgotten. Structure the sheet so next month is a paste and not a rebuild. Tab one is where raw data gets pasted and nothing else. Tab two holds the formulas and never gets touched. Tab three is the report and updates itself. Now the monthly work is genuinely ten minutes. Six retainer clients at twenty thousand rupees each is one lakh twenty thousand a month, and each one is ten minutes of work once a month. That is the whole business model in one number.…