Lesson 6.2 — The message that gets replies

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Here is the only outreach structure that has ever worked for me. Do the work first, for free, in five rows. Then ask. Four lines. One specific thing you noticed about their business. Then, I ran five of your products through my process. Then the screenshot, attached. Then, want the other four hundred? That is the whole message. And here is why it beats every pitch template ever written. You are not asking them to imagine what you might do. The sample proves quality and speed in the same breath. And it costs you about four minutes, because you already have the sheet built. Three rules for the sample. Use their real products, never a generic example. Make it genuinely good, because this is the entire pitch. And never send more than five, or you have given away the reason to pay you. And when they reply. Quote one fixed project price. Not an hourly rate, and not three tiers, because three options is a decision and one number is a yes or no. Tell them when it will be delivered. Then deliver it early.…