Lesson 1.1 — Twenty hours of work. Under four minutes of attention.

Transcript

I want to start with a number that annoyed me enough to build a company. Not a motivational number. A genuinely annoying one. Fifty five percent of teams spend between five and ten hours building one deck. Founders average eighteen hours on a pitch deck, and sixty percent of them spend more than twenty hours. That is half a working week, for one file. And here is what that buys you. The average investor spends one minute and fifty six seconds on a seed pitch deck. Not per slide. The whole thing. Some studies put it closer to four minutes. Either way, you spent twenty hours on something that gets under four minutes of human attention. Now before you conclude that none of it matters, there is a study of seventeen and a half thousand pitch decks. The ones that got funded scored thirty eight percent higher on design than the ones that did not. So the deck has to look good, and almost nobody is going to look at it for long. That is a very specific kind of unfair. And this is not a founder problem. Teachers spend only forty three percent of their working time actually teaching. Sales reps lose about five hours every week building and hunting for decks, and eighty four percent of sales leaders name it as their single biggest productivity drain. Everyone is doing this. Almost nobody is paid for it. So the job of this course is narrow and honest. Take the work that eats your evenings, and get it down to minutes, without the result looking cheap. That is it. Let me show you where this started.