Lesson 2.3 — It asks you five questions before it builds anything

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When you hit send, it does not start building. It asks you five questions first. Most people click through these as fast as possible, and that is a mistake, because these answers do more work than your original prompt did. Question one. Who is the audience. Executive leadership, sales leadership, cross functional leads. This is the question I told you to put in your prompt in the last lesson, and if you did, it still asks, because it wants to be sure. There is a decide for me option if you genuinely do not know. Question two is the one that impressed me. Read the wording. Given the eight slide limit, what is the single most important message. It has read the eight slides from my prompt, and it is now asking what has to survive that constraint. That is the question a good designer asks you. Question three is the visual feel. Bold and dramatic, clean and minimal, data heavy and analytical, or professional and corporate. For a sales review I pick data heavy, because the numbers are the argument. Pick this one deliberately, it changes more than the template does. Four asks for a website or brand link to match the look, and five is a free text box for anything else. Both are optional and I skip them most of the time. But if you have a company site, paste it into question four. It will pull your colours from it.…